Introduction

Salesforce is a multi-tenant cloud-based CRM (Customer Relationship Management) for which users just need an Internet connection and an account on the Salesforce platform. They aren’t system dependent which means can use Salesforce from anywhere.

Reasons for Salesforce gaining popularity

There are multiple reasons for its popularity which are listed below.

Highly Customizable

Users can customize Salesforce very easily depending upon their needs or business requirements. They can create new applications or make changes to existing applications on the Salesforce platform.

Data Security

Security is the most important part of all businesses. No one can take risks on their business data security and since attacks have increased on the same, it’s a high concern topic for all businesses. This is why Security is the top priority for Salesforce. It comes up with integrated security features so users need not worry about leaking their customer data.

AppExchange

It is like a play store in Android mobile from where we can download applications and use them. Here, we can access multiple verified apps and can develop and market our own.

Multiple roles

Salesforce is not role specific. Here, we have functional as well as development roles. If someone is interested in coding, they can opt for a developer role, if interested in managing clients or Analysis, they can become BA. It depends on the individual interest.

SaaS and PaaS

Salesforce is based on Software as a Service, providing us with multiple products such as Sales Cloud, Service Cloud, Marketing Cloud, and many more. Besides this, we can build our own applications on the Salesforce platform using a point-and-click with minimum code or perform some tasks with the coding on the Force.com platform.

Mobile Friendly

It is available on mobile devices which helps companies to reach out to their customers on mobile devices and helps users to access their data whenever they want to.